Capture your audience’s attention and drive the engagement your brand deserves with scroll-stopping videos that instantly captivate.
Why is video essential on social media?
Video stands out as the leading format on social media, capturing attention and driving higher engagement than other types of content.
On YouTube, the world’s second-largest search engine and the top TV platform for the French, videos come in various formats and lengths (YouTube Shorts, tutorials, explainer videos, podcasts, short films, music videos…), attracting an ever-growing and loyal audience.
Instagram, with its Reels and Stories, highlights short and impactful videos, promoted by algorithms that boost their visibility. Tik Tok, on the other hand, dominates the short video market by making creativity the key to its viral success.
Even on LinkedIn, video has become essential. The platform now features its own video feed and allows businesses to strengthen their online presence while reaching a new audience eager for video content.
No matter which social media platform you choose to communicate on, video will be your key asset to attract, engage, promote, and sell.
How does 2Emotion support your social media video strategy?
3 key benefits
Boost your community engagement
Video is the #1 format for driving engagement on social media. To stay relevant, it’s essential to easily create videos year-round. 2Emotion offers a streamlined video creation interface, enriched with hundreds of graphic templates, AI-powered features, animation galleries, and royalty-free media—everything you need to produce high-quality, agency-level videos effortlessly and independently.
React instantly to trending topics
With 2Emotion, a Community Manager can create videos in just minutes. As a truly simplified online video editing tool, 2Emotion keeps up with the latest social media trends and offers users video templates featuring the hottest graphic styles. Simply customize them with your message, and you’re good to go!
Manage your video strategy across all social media platforms
Each social media platform has its own purpose and tone, but maintaining a strong visual brand identity is key. With its Brand Center, 2Emotion helps you manage your video branding effortlessly.
Thanks to one-click duplication, reformatting (landscape/portrait), and automatic translation, you can easily create customized videos from a single template.
Essential Features for Every Community Manager
How do you actually create with 2Emotion?
Add music to your videos
Enhance your videos with a stronger visual and emotional impact through music. Access multiple music libraries, including Universal Production Music.
Split a video into multiple parts
Easily split your video into segments. Perfect for creating short versions tailored to social media or producing a series of engaging videos.
Add call-to-action (CTA) buttons
Guide your community toward key actions such as subscribing, visiting a website, or purchasing a product. Perfect for viral videos that boost engagement and drive conversions!
Auto-generate subtitles with AI
Generate accurate, synchronized subtitles for your videos. Thanks to AI and advanced speech recognition algorithms, spoken words are automatically transcribed and displayed in real time.
Visual Animations
Energize your visuals and photos with captivating, stylish effects. Add multiple animations to a sequence and fine-tune their appearance and disappearance timing for a polished, engaging result.
Create Your Own Video Templates
Unleash your creativity and design custom video templates tailored to your content. These templates will seamlessly integrate with the existing ones in the tool, giving you even more flexibility and originality.
2Emotion has been a great help! With all its features, the tool is incredibly practical—there’s nothing to complain about. It allowed me to generate the engagement I wanted on our social media platforms.
Sakinatou Seyifou
Digital Marketing Manager, ManpowerGroup Switzerland
Client Case Study : How Manpower Boosted Its Video Content Production and Social Media Engagement
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More InformationThe Most Common Questions About Using Video on Social Media
Video is the most engaging content format on social media. It grabs attention more easily, drives higher interactions, and boosts the visibility of your posts, thanks to algorithms that prioritize video content.
Each social media platform has its preferred video formats. Vertical videos are ideal for Instagram Stories, Reels, and TikTok, while square or horizontal videos perform well on Facebook and YouTube. Adapting your format to each platform ensures maximum engagement and visibility.
Short videos tend to perform better. On TikTok and Instagram Reels, 15 to 30 seconds is the sweet spot. For YouTube, longer videos (5 to 10 minutes) work best for detailed content and tutorials. Adapt your video length to each platform for maximum impact!
Use catchy titles, relevant hashtags, and optimized descriptions. Eye-catching visuals and dynamic animations—easily added with 2Emotion—will enhance engagement. Hook your audience in the first few seconds and don’t forget subtitles, as many users watch videos without sound.
Yes, subtitles are essential! They make your videos accessible to a wider audience, including those watching without sound or with accessibility needs. Plus, they help boost engagement and increase watch time.
Integrate clear and engaging calls to action like “Subscribe”, “Visit our website”, or “Share this video”. Place them at the end of your video or subtly throughout the content to maximize effectiveness and drive audience engagement.
Virality depends on key factors: captivating, emotional, or humorous content, perfect timing, leveraging trends and popular challenges, and massive audience shares. Collaborating with influencers can also significantly boost visibility.
You don’t need expensive equipment. A smartphone with a good camera, an external microphone to improve sound quality, and basic lighting can be enough to produce professional-quality videos. Use editing tools like 2Emotion to refine your creations and add that extra polish.
Music can enhance the visual experience and make your videos more captivating. Make sure to use royalty-free music or catalogs provided by platforms like Instagram, YouTube, or 2Emotion to avoid copyright issues.