Our approach to greener video creation
Green ITAware of the environmental impact of digital technology, 2Emotion designs its platform to combine performance, creative quality and digital sobriety. From product design to hosting, we work to limit the resources used while delivering an increasingly smooth and efficient video creation experience.
Why consider the environmental footprint
of video creation?
As a digital company, 2Emotion is committed to taking responsibility for its impact and continuously optimizing its operations to reduce its carbon footprint.
4% of global emissions
Digital technology accounts for around 4% of global greenhouse gas emissions, with annual growth of approximately 6%.
×3 for data centers
Their share of the digital carbon footprint in France increased from 16% in 2020 to 46% in 2025.
50% from user devices
User devices remain the largest contributor, with 42% of their impact attributable to manufacturing alone.
61% of Internet traffic
Video streaming accounts for 61% of global downstream Internet traffic: every byte saved matters.
Source: ADEME-Arcep, January 2025; Sandvine.
Our approach
Produce more videos with less impact
2Emotion does not claim to eliminate the environmental footprint of video, but we work to reduce it wherever the platform can make a difference: encoding, output formats, media management and the editing interface.
Quality-preserving encoding
All media entering and leaving the 2Emotion platform — videos, visuals, music and animations — are encoded into both a low-resolution working version and an optimized version that preserves quality for final production.
A Green HD format
2Emotion offers a wide range of video production options with different resolution settings. Choosing Green HD for your final video reduces its file size by an average of 50% compared with Full HD.
A resource-efficient preview player
In editing mode, the 2Emotion player uses low-resolution encoded media to preview changes without having to render the video. High-resolution media is only used during final production. This keeps editing smooth and reduces resource consumption while preserving optimal quality for the final video.
Lower-bandwidth editing
When a project is opened, 2Emotion loads most of the data required for editing. More than 99% of this data is therefore loaded only once, reducing subsequent server requests and the amount of data transferred.
Green IT hosting
Servers selected for their energy efficiency
2Emotion relies on OVHcloud and AWS Europe and prioritizes infrastructure whose energy efficiency is measured and continuously improved.
Data hosted in France
Our customers’ media and projects are stored with OVHcloud, a French hosting provider, while the platform interface relies on the AWS Europe region. Data stays close to users, reducing network distance for every byte transferred.
OVHcloud water cooling
OVHcloud designs its own servers and has used water cooling since 2003, without relying on air conditioning in server rooms. This closed-loop system enables a PUE of around 1.1 and a WUE below 0.2 L/kWh, compared with an average of around 1.8 L/kWh across the cloud industry.
Certified and monitored infrastructure
AWS data centers operated in France are ISO 50001 certified for energy management and follow the European Code of Conduct for Data Centre Energy Efficiency. OVHcloud also publishes its PUE, WUE and renewable energy indicators for each data center.
Servers are reused, not discarded
OVHcloud manufactures its servers in its own factories and dismantles 100% of its hardware at the end of its service life so that components can be tested and reused. This circular approach extends the lifespan of its infrastructure — a major lever, as manufacturing accounts for most of the environmental footprint of IT equipment.
Sources: OVHcloud — Managing our environmental impact · AWS — Sustainability, AWS Cloud.
In practice
Our key levers for more responsible video creation
1
We optimize media file sizes
Every imported or produced media asset is encoded to reduce its file size while preserving visual quality. According to our measurements, file sizes are reduced by an average factor of 3.
2
You choose the Green HD format
Producing in Green HD rather than Full HD reduces the final video file size by an average of 50% when the intended use does not require a higher resolution.
3
You preview without rendering everything
The player uses low-resolution media during editing. High-resolution media is only used for final production, reducing unnecessary processing during editing.
4
Your data stays close to you
More than 99% of the data required for editing is loaded only once when the project is opened, reducing subsequent communication with servers.
5
You reuse your media without duplicating it
The same media asset can be used across multiple projects without being stored several times, reducing duplication and the storage resources required.
Carbon neutrality
2Emotion, a carbon-neutral company
2Emotion measures its carbon footprint and works to reduce the emissions generated by its activities. In addition to these efforts, we contribute every year to climate projects supported by the GoodPlanet Foundation.
- Work continuously to reduce emissions related to our activities
- Help our users understand the carbon footprint of their videos so they can offset it
- Support carbon capture programs to compensate for emissions we have not been able to reduce
- Calculate our carbon footprint every year with the GoodPlanet Foundation
2025 Contribution — GoodPlanet Foundation
Our contribution supports certified climate projects selected by the GoodPlanet Foundation.
AI COMMITMENTS
Useful, responsible and controlled AI designed to empower your teams.
SECURITY & COMPLIANCE
A secure French platform aligned with the European AI Act.
GREEN TECHNOLOGY
A video partner aligned with your CSR requirements and responsible procurement criteria.
Frequently asked questions about eco-friendly video
An eco-friendly video is an audiovisual production designed to minimize its environmental impact. This includes reducing energy consumption during creation, storage and distribution, as well as optimizing the resources used throughout the process.
Videos generate large volumes of data traffic, particularly through streaming, resulting in significant energy consumption. Data centers, which may still rely partly on fossil-fuel-based energy sources, account for a significant share of the CO₂ emissions associated with online video.
Use an appropriate resolution — choosing Full HD rather than 4K where possible — compress files without compromising quality, choose more environmentally responsible distribution platforms, keep videos concise and optimize file formats.
Videos generated using artificial intelligence can have a significant environmental impact because of the energy required by the servers used to generate them. However, optimizing creation and distribution processes can help reduce this impact.
Platforms such as 2Emotion provide features that support more environmentally responsible video production, including file compression, reduced energy consumption and optimized distribution.
Yes. Local production reduces transportation and logistics requirements, helping lower the carbon footprint associated with video production.
Various tools and methodologies can be used to assess the carbon footprint of a video by considering production, storage and distribution. These assessments help identify opportunities for improvement.
No. An eco-friendly video can be just as effective as a traditional video. Optimizing resources and formats can even improve the user experience by reducing loading times.
Organize training sessions and workshops on best practices for eco-friendly video production, and integrate these principles into your creation and distribution processes to encourage long-term adoption.
Organizations such as Ecoprod provide guides, training courses and tools to support professionals in producing more environmentally responsible videos. Using 2Emotion helps ensure that your videos have a reduced environmental impact.
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