Trade & Distribution

Video at the heart of “shoppable content”.

Videos for

Your website & YouTube channel marketing.

Your communication on social networks.

Your newsletters, your screens and your internal communications.

90% of consumers believe that watching a product video is necessary in their purchasing decision because the video secures the act of purchase by giving a positive impression and trust in the associated site. — Teester

Why a video strategy ?

Become an influential leader.

Welcome to “shoppable content”

In e-commerce, we like English words. The “shoppable content” corresponds to the content that you produce and which will lead to the action “add to cart”. Today, you no longer have to spend time on an e-commerce site to buy a product online. You can buy directly on Instagram or Facebook.

A new way of consuming

Video is introducing a new way of consuming. Whether it’s on your e-commerce sites, on your Amazon pages, or on your Instagram and Facebook networks, video is the content format that comes closest to a store experience.

Video at the heart of the sales process

The video even allows to go further because it can show the product in real conditions of use. As the line between experience and shopping is gradually blurring, video content is no longer just a sales medium, it becomes the embodiment of the product.