CORPORATE FUNCTIONALITY
Manage and secure your brands: make sure all your video creations respect your graphic charter.
Manage and secure your brands
The dream tool for all brand managers and communications directors. You have control over all graphic elements accessible to your teams.
Your brand fundamentals
Logos
Define reference logos according to context of use
Brand colors
Integrate your official brand color palette and update it as changes occur.
Fonts
Add your fonts and allow or disallow the use of other fonts.
Take it a step further:
Decide what creative elements are available to your teams
The Brand Center lets you transform your entire graphic charter into a video charter. You can add or deactivate any creative effect, sequence or template. You’re in total control!
Branded media
Manage your own brand library by centralizing your key media: pictograms, videos, music and visuals.
Video templates
Differentiate yourself by creating your own video templates and become unique! Decide whether to hide or allow each video template provided in the tool.
Sequence models
Decide whether to hide or allow each sequence template provided in the tool.
Animation gallery
Decide whether to hide or allow each animation element provided in the tool.
Several brands?
Easily manage all your brands
in one place
The Brand Center gives you complete autonomy to manage all your brands.
Create with the best of video and AI
simply and securely
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More InformationThe most frequently asked questions about video graphic charters
A video graphic charter ensures the visual consistency of your brand across all media, thereby strengthening recognition and credibility for your business. 2Emotion simplifies this process by enabling centralized management of your graphic elements through the Brand Center, ensuring perfect uniformity in all your video productions.
Your charter should include the logo, colors, typography, tone, video types, visual styling, and distribution guidelines. 2Emotion allows you to precisely define these elements and control their application in each creation through the Brand Center.
By providing clear guidelines, templates, and training your teams or service providers on the strict application of these rules. 2Emotion’s Brand Center offers complete control: you can allow or disallow the use of certain creative effects, sequences, or templates, ensuring compliance with your graphic charter at every stage of creation.
Yes, it is recommended to adjust certain elements, such as format or tone, while maintaining overall consistency. 2Emotion facilitates this adaptation by allowing video templates and graphic elements to be customized based on the specific needs of each platform.
Mistakes include information overload, inconsistency with the brand’s visual identity, and neglecting accessibility. 2Emotion helps you avoid these pitfalls by providing intuitive creation tools and validation features, ensuring videos comply with your graphic charter.
By adopting elements such as motion typography, hyper-realistic 3D visuals, and eco-friendly approaches, while remaining true to your brand’s identity. 2Emotion offers a gallery of animations and regularly updated video templates, allowing you to easily integrate these trends while respecting your graphic charter.
Although online tools exist, the expertise of a professional can ensure a high-quality charter tailored to your specific needs. 2Emotion simplifies the creation process by offering powerful tools accessible to everyone, while allowing professionals to deeply customize graphic elements through the Brand Center.
By regularly reevaluating trends, user feedback, and changes in your brand to adapt the charter accordingly. 2Emotion’s Brand Center allows you to easily update your graphic elements (logos, colors, fonts) and propagate these changes to all your video creations.
Tools like Adobe Creative Cloud, Canva, or CapCut are popular for creating and managing video content that adheres to a graphic charter. However, 2Emotion offers an all-in-one solution with advanced creation features, graphic charter management, and collaboration, all integrated into a single platform.
Through regular training, educational materials, and integrating the charter into the creation process from the start. 2Emotion offers integrated training modules via the 2Emotion Academy, allowing your teams to continuously train and produce videos in compliance with your graphic charter.